Multi-Channel Retail
Know the impact your website has on offline purchase, and know why they aren’t buying online or offline. Understand the full customer journey of your visitors.
Having a clear picture of the impact your brick-and-mortar stores & online presence each has on your bottom line is crucial to making effective business decisions.
Use Cases
Digital Impact
Measure the impact the site has on brand consideration and offline purchase
Offline Conversion
Identify the rate at which each audience segment buys offline, buys from a competitor, or doesn’t buy at all and why
Website Optimization & Redesign
Understand the net impact each page has on visitors and understand which existing problems should be prioritized to fix while planning a new site
Campaign Effectiveness
Learn how campaigns are impacting conversion, awareness, and perceptions
Case Studies
Questions We Answer
Why do many visitors reserve products online but never visit the store to purchase?