Web Measurement: How Far Have We Come Since the 90s?
We love the 90s, but there's no denying online measurement has improved. Here is our list of the top 5 most significant advances since then
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8 Steps That Will Make Your Website Intercept Surveys Highly Actionable
VoC surveys are extremely useful, but do them wrong and your results will be inconclusive at best, and misleading at worst.
Are Repeat Visits a Good Measure of Success?
For one of our clients, visitors who were dissatisfied with the website were 3x more likely to return than those who were satisfied - why?
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