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Use Cases
Conversion Rate Optimization
Identify problems that are hurting conversion. Measure the impact the site has on brand consideration and offline purchase
Personalization & Targeted Testing
Learn why why tests succeed/fail and what to test next. Identify key information that should to be tailored to each audience type
Website Optimization & Redesign
Understand the net impact each page has on visitors and understand which existing problems should be prioritized to fix while planning a new site
Campaign Effectiveness & Attribution
Learn how campaigns are impacting conversion, awareness, and perceptions. Find out which are reaching people who would've bought anyway
Case Studies
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