Our versatile solutions have powered breakthrough insights for a diverse range of clients - everything from pharma to home décor! Learn how we can partner with your organization to help you reach your unique goals
Put an end to guesswork. While web measurement solutions can only tell you what visitors do at your website, we reveal who they are, what they think about you, and what content is most & least effective at increasing interest in contacting you.
Know how your B2B website impacts the customer journey of decision makers & influencers.
The goals of brand websites are to influence brand attitudes and drive offline purchases, but web measurement solutions don’t measure these.
Know which content is effective at increasing brand perceptions, awareness, and ultimately more sales.
While web measurement is great at telling you what visitors do on your site, it doesn’t tell you why 95%+ leave without buying.
Know the exact reasons why the people visiting aren’t converting at your website and which changes will drive more conversions.
You have many different segments of visitors: high net worth, retail customers, prospective customers, and many more. They have vastly different needs. Do you know how you perform for each?
Know how your site impacts each of these segments: their satisfaction, loyalty, intent to use you, their opinions of you, and more.
Understanding visitor needs is essential to providing relevant and effective content. Web analytics tools are great for knowing what pages visitors see on the site, but they don't say which content was most effective at driving offline actions.
Know what content is most impactful for patients, caregivers, and HCPs.
Having a clear picture of the impact your brick-and-mortar stores & online presence each has on your bottom line is crucial to making effective business decisions.
Know the impact your website has on offline purchase, and understand the full customer journey of your visitors.
For Patient & HCP sites:
Know who is really visiting, what they need, and whether their visit improved their attitudes about your brand and company.
Know how your digital initiatives impact prescribing, intent to discuss with a doctor, and more.