The goals of brand websites are to influence brand attitudes and drive offline purchase, but web measurement solutions don’t measure these.
KnowClick can measure the impact of your website on offline sales so that you can allot the proper resourcing based on the actual value that your site is providing to visitors.
Uncover which content is effective at increasing brand perceptions, awareness, and ultimately more sales.
Measure the impact the site has on brand consideration and offline purchase
Identify which content is most effective at improving brand perceptions, customer lifetime value, and product sales
Website Optimization & Redesign
Understand the net impact each page has on visitors and understand which existing problems should be prioritized to fix while planning a new site
Learn how campaigns are impacting conversion, awareness, and perceptions
Questions We Answer
What content resonates most with people who are new to the brand?
What do visitors need that's missing from the site?