Healthcare
Understanding visitor needs is essential to providing relevant and effective content. Web analytics tools are great for knowing what pages visitors see on the site, but it doesn’t say which content was most effective at driving offline actions like talking with their doctor.
Our solution is fully HIPAA compliant and can be adapted to fit within the restraints of any additional security/privacy measures.
Use Cases
Digital Impact
Understand why patients’ likelihood to ask a doctor or HCPs’ likelihood to prescribe goes up or down after visiting your site
Segmentation
Identify which content is most effective for each audience (e.g. HCPs, patients, caregivers, etc.)
Website Optimization & Redesign
Understand the net impact each page has on visitors and understand which existing problems should be prioritized to fix while planning a new site
Perceptions
Learn how different audiences perceive your brand versus generic drugs/devices
Case Studies
Questions We Answer
Are patients viewing HCP content? Why?
Do we need an unbranded site to help guide patients?