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49% Lift in Offline Purchase Rate
Helping website visitors decide drives in-store sales
The client wanted to use A/B testing to drive more offline sales from their brand website. There were two key challenges:
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What should be tested? What are the user experience changes with the greatest potential to impact sales?
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How can impact be measured? Site engagement measures (e.g. time spent, # pages viewed) aren’t equivalent to offline impact.
Client:
Brand
Website Goal:
Drive offline sales
KnowClick Insights
Reccomendations
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Test a new product listing layout where only 3 products display (but with detailed information) to enable effective comparisons and decision-making.
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Display 3 clearly differentiated products – one with the lowest price, one with the best ratings, and one with the most advanced features.
Impact:
The test lifted offline purchase by 49%, equivalent to $23M in additional revenue per year.
Visitors rated product selection higher for the test! Ability to decide also increased.
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