KnowClick for Healthcare

Know what content is most likely to cause a patient to speak with their doctor

How We Help Healthcare Companies

Understanding visitor needs is essential to providing relevant and effective content. Web analytics tools are great for knowing what pages visitors see on the site, but it doesn’t say which content was most effective at driving offline actions like talking with their doctor.

Our solution is fully HIPAA compliant and can be adapted to fit within the restraints of any additional security/privacy measures.

Understanding visitor needs is essential to providing relevant and effective content. Web analytics tools are great for knowing what pages visitors see on the site, but it doesn’t say which content was most effective at driving offline actions such as conversations with a doctor. KnowClick provides this data and also answers questions like, which types of people are most likely to talk with their doctor, and where they’ve initially heard about a specific drug/device.

Our solution is fully HIPAA compliant and can be adapted to fit within the restraints of any additional security/privacy measures.

Questions We Answer

  • What drug/device are visitors considering switching from?
  • Are patients viewing HCP content? Why?
  • What questions do visitors have after seeing certain content?
  • Do we need an unbranded site to help guide patients?
  • Are caregivers using the site in the same ways that patients are?
  • What drives HCPs to recommend our product?

Use Cases

  • Digital impact: Understand why patients’ likelihood to ask a doctor or HCPs’ likelihood to prescribe goes up or down after visiting your site
  • Perceptions: Learn how different audiences perceive your brand versus generic drugs/devices
  • Segmentation: Identify which content is most effective for each audience (e.g. HCPs, patients, caregivers, etc.)
  • Website redesign: Learn which existing problems should be prioritized to fix while planning a new site. Compare the performance of the old site to the new 
  • Website optimization: Understand the net impact each page has on visitors