KnowClick for Pharma

Know how your digital initiatives impact prescribing

How We Help Pharma Companies

Patient Sites:
Know who is really visiting, what they need, and how your site impacts their interest in your brand. You’ll even uncover how many people talked to their doctor because of their visit to your site & campaigns.

HCP Sites:
Know if the visitors are really HCPs, why they are visiting, what pages they are viewing, and whether their visit improved their attitudes about your brand and company.

Patient Sites:
Know who is really visiting, what they need, and how your site impacts their interest in your brand. You’ll even uncover how many people talked to their doctor because of their visit to your site & campaigns.

HCP Sites:
Know if the visitors are really HCPs, why they are visiting, what pages they are viewing, and whether their visit improved their attitudes about your brand and company.

Questions We Answer

  • How many patients talk to their doctor because of our website & campaigns?
  • What do patients want? What do HCPs want?
  • Are we meeting visitor needs?
  • What content improves brand perceptions and intent to talk with a doctor? What hurts it?
  • Are the visitors at the HCP section really HCPs or are they patients? 
  • Are caregivers using the site in the same ways that patients are?

Use Cases

  • Digital impact: Know how many patients talk to their doctor because of their visit to your website. For HCPs, know how the visit impacts intent to change prescribing
  • Brand Perceptions: Learn how your website impacts brand perceptions. Know which content helps & which hurts perceptions
  • Website Redesign: Get a compelling business case for a redesign. Make redesign decisions based on knowing what people really needs and what is/isn’t working. Compare the performance of the old site to the new
  • Segmentation: Identify which content is most effective for each audience (e.g. HCPs, patients, caregivers, etc.)